It’s long been acknowledged that in the land of search engine optimisation, content is king. Google and the other search engines look for around 200 algorithms when indexing a site for relevance, with content being high up on the list. From a search engine optimisation point of view, the amount of content that a website has is key to deeming it relevant. The content must be distributed evenly and logically throughout the site, it must be relevant to the subject matter of the site and to the keywords as listed in the meta tags, and these keywords should be utilised well in the content.