Internet Marketing is the mew ‘mantra’ that professionals swear by. A recent global survey by Forrester and B2B Magazine has shown that more than 70% of the companies plan to increase their Internet Marketing expenditures. This is a direct indication of the opportunities that internet marketing offers in terms of lead generation, branding, customer acquisition, and customer retention. It is no surprise that firms wanting to market themselves do not want to be left behind in this digital age and so are turning to one or the other means of Internet Marketing to reach out to their customers.