In the present highly competitive scenario businesses have to change according to changing customer demands or else they will become extinct. Day by day there is a huge increase in online sales, e-commerce, marketing and services. The one who adapts to the changing conditions and new emerging strategies will be successful. Novel and innovative ideas need to be implemented to develop and run business and the customer continues to be the King and they demand to be treated like one. One of the ways that is used by companies to make their customers feel that they are in control is toll free numbers.