No matter what approach to CRM you work with, using the DMACS™ language as a framework for understanding, the analyst can quickly proceed to categorize the steps that are unique to your company's sales cycle, compare your DMACS™ to your competition's DMACS™, and then—using your vocabulary—identify and explain the “pain points” - the specific points where your buyer's DMACS™ cycle is, or is likely too, produce tension and difficulty inside your sales process.