Even in the ultimate high-tech industry, technology is only one part of a winning strategy–and perhaps not the most important part.
Read, watch, or listen to any journalistic report on a technical breakthrough, and you are likely to be told that the breakthrough “could” make a difference in the marketplace within a few years, or, at any rate, “soon.”
The assumption seems to be that the advance will translate into a commercial product and capture a market by popular acclaim. The new product will be so much better or more powerful than existing technology, runs the implicit reasoning, that it will surely overwhelm the competition and be a huge success.
Syncone.net decided to test these bromides in what might be the extreme case of an industry driven by technological advances: the high-performance laser business.
During a trip through Silicon Valley …